Field Marketing News » eXPD8 Field Marketing News - Aug 11 - eXPD8 Appoint New Non-Executive Chairman
News Release 2011
August 2011
eXPD8 Appoint New Non-Executive Chairman Malcolm Hepworth
The board of field marketing agency eXPD8 is delighted to announce the appointment of Malcolm Hepworth as Non-Executive Chairman of the company with immediate effect.
Malcolm Hepworth, formerly the Chief Operating Officer of the Co-operative Group, has spent his entire career in the supermarket and convenience retailing industry.

Hepworth spent seven years at the helm of the Co-operative Wholesale Society’s retail division and was widely credited with transforming the society’s food retail business from a declining supermarket player to a major force in convenience retailing.
As a retail consultant, Hepworth used his expertise to assess the strengths and weaknesses of top retailers in projects which have taken him all over the world.
Malcolm Hepworth said: “Deciding to join eXPD8 was very easy after meeting the management team, seeing the strength of infrastructure, and the capability of the call management system. The ability to collect information, report on outcomes and undertake analysis is incredibly impressive and in my experience second to none.”
eXPD8 co-founder Peter Bailey added: “We are very pleased to have Malcolm on board as Chairman. He was largely responsible for consolidating for the first time in its history, the Co-operative movements buying into one central location, to create the Cooperative retail trading group (CRTG). As well as COO of the TCG Retail he was also CEO of the buying group. He has unsurpassed industry experience, and brings a strategic perspective that can only strengthen the eXPD8 group.”
Malcolm Hepworth joins Sarah Wilson of Egremont Consulting and Jerry Marwood, former Managing Director of SPAR, on the non-executive board of eXPD8.
The 2010 Sunday Times Virgin Fast Track 100 put eXPD8 at number 82 in its list of the UK's 100 fastest growing businesses. It also ranked eXPD8 in seventh position in the top 10 biggest employers, after it achieved annual compound growth of 50% over three years.
The company’s co-founder Pete Bailey said: “This is a great achievement particularly as retail services is a tough industry where turnover is hard won, and contracts are difficult to gain and retain.”
eXPD8’s success is founded on the company’s unique business model and strong infrastructure, in particular the call management system, which allows field resources to be marshaled, business intelligence to be collected and seamlessly drives the back office, whilst providing 24/7 transparency to all parties.
A major upgrade to the system is to be launched in January 2012 with enhanced data capture facilities and improved client tailored reporting which will further extend eXPD8 advantage over other players in the market.