Product Merchandising - Field Marketing Services

eXPD8 Field Marketing - Product Merchandising

Product merchandising is one of the core services available for a field marketing campaign and can be very influential when trying to increase a product’s sales performance.

Time, effort and money are often invested by clients to create detailed layout plans so that products are positioned correctly on shelving and stands within stores. However, it is equally important to invest in making sure these plans are implemented and kept up to date. Merchandising is the field marketing service that makes sure of this.

When stock is not available for a customer to buy at the point of purchase, they will likely either rethink their decision to buy the item, or find somewhere else to get it from instead; neither of these results is desirable.

Product merchandising is a field marketing service which seeks to address these issues by ensuring that items are in the correct place on fixtures and available to the customer at all times.

Regular visits from trained eXPD8 field marketing employees dedicated to these tasks provide the solution. Fixtures can even be cleaned at the same time for added benefit.

Comprehensive reporting and analysis can be available almost immediately after a store visit is finished. This includes photographs of the work completed, responses to questions which are pre-decided by the client and even signatures from store staff for accountability.

A customer is more likely to buy from a fixture if it’s full and doesn’t have any gaps or missing stock. A good looking fixture will always attract more sales and greater profits.

eXPD8 Field Marketing’s product merchandising solution offers complete transparency, great value for money and fantastic ROI, our nationwide mobile field workforce are available to help increase your product sales now.

Complimentary field marketing services from eXPD8

What is Field Marketing

eXPD8 Field Marketing - Product Merchandising